source: watch Alex Hormozi speech
TL;DR
Less distractions, more money. Alex Hormozi thinks making money is as easy as pie. Just focus on one thing and do it better than anyone else. But we all get distracted by shiny new objects. If we could just be a little boring and focus, we’d be rich!
Alex Hormozi seems to have it all figured out. By age 33 he had made over $100 million in revenue. Meanwhile the rest of us are just trying to pay our bills on time.
So when a guy like Alex starts dropping truth bombs about how to get rich, I listen up. I sat down to watch the video of one of his recent speeches, hoping to soak up some of his wisdom and create the cliff notes.
And let me tell you, it did not disappoint. The speech covers the essentials – why you’re not making money, how making money actually works, and how to start making more ASAP.
Alex keeps it real. He’s not afraid to call out all the ways we sabotage ourselves and water down our focus. I squirmed in my seat a little, feeling seen. But ultimately his tough love is what we need to shake ourselves out of mediocrity.
The core of Alex’s advice boils down to one word: leverage. It’s something everyone says they want, but few totally understand. By the end of this speech, Alex makes sure you get it.
Strap in folks. In this edition of Alex Hormozi cliff notes is about to either motivate you or offend you. Maybe both. But you definitely won’t leave without gaining some serious insight into how the money game works.
Main Topics Discussed
- How making money really works – He explains that it comes down to leverage, getting more output for your input. Not about just working hard.
- Why trying new things makes you poor – He argues that lack of focus and constantly pursuing new projects prevents you from getting leverage in any one area.
- Why better is leverage – Doing the same thing but improving it (getting better) is real leverage, since you get more results for the same activity. He advocates focusing on incremental improvement.
- The importance of focus – Alex stresses that you need sustained focus on one main thing in order to achieve outrageous success, using examples like Diane Hendricks who just focused on roofing.
- Why most people fail – They want shortcuts and immediate results rather than putting in the work to lay a solid foundation first. But real leverage takes time to build.
10 Questions & Answers
Q:How did Alex make so much money so young?
A: By focusing on leverage – getting exponential returns from his time and resources.
Q: What’s more important than just working hard?
A: Working smart – getting leverage through efficiency and results.
Q: Why do most entrepreneurs stay poor?
A: Lack of focus – constantly chasing new projects versus getting leverage.
Q: What does Alex’s CFO say about every business?
A: They all have problems – you have to push through challenges.
Q: How did Alex scale Gym Launch from nothing to millions per month?
A: By focusing only on that one business and exiting all other projects.
Q: What’s the difference between a 7 and 9.5 quality book?
A: 20x more work but 1000x more sales – the power of incremental gains.
Q: What allowed Elon Musk to add $140 billion in one year?
A: Insane leverage from his outputs across Tesla and other companies.
Q: Who was the richest self-made woman in 2022?
A: Diane Hendricks from ABC Supply roofing, through niche focus.
Q:”What’s the “woman in the red dress” a metaphor for?
A: Seductive distractions that you have to avoid for focus.
Q: What’s the key Alex wants people to remember?
A: Leverage comes from focus and incremental improvement.
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Main Topics, Key Takeaways, Quotes and Actionable Insights
The Shocking Truth About How Making Money Really Works
Alex drops some truth bombs about how making money has nothing to do with just working hard. It’s all about leverage – getting more output for every bit of input.
In 200 words or less – Alex explains that real work is measured by outputs divided by time. It’s about generating the maximum amount of value per minute you put in. So getting leverage means increasing your outputs using the same time. You can do this by either putting in more volume of work, or increasing the leverage of each unit of work. Essentially, you make more money by trading your time for higher value activities.
Key Takeaways:
- Stop thinking you’ll get rich just by working hard. It’s about working smart with leverage.
- Measure your real “work” by your output per minute, not just effort.
- Make money by trading time for high-value activities that have more leverage.
Fun fact:
The world’s “hardest working” man in 2022 was Elon Musk, who added $140 billion in net worth.
Actionable things mentioned:
Audit how you spend your time each day. Identify activities with the highest leverage that create the most value per minute of your time. Then focus on doing more of those high-leverage activities consistently.
Best quotes:
“The game is rigged and you’ve been playing by rules that do not exist.”
“You make more money by trading your time for more [expletive].”
“Leverage is how we get more from what we put in.”
The Seductive Illusion of New Opportunities Making You Broke
Alex argues that constantly pursuing new projects and business ideas may stroke your ego in the short term, but it kills your focus and prevents you from getting true leverage in any one area. You end up spreading yourself thin instead of going deep.
Key Takeaways:
- Chasing new shiny objects kills leverage and focus.
- People reward themselves emotionally when quitting things, reinforcing the behavior.
- But you have to stick with something long-term to build real leverage and wealth.
Fun fact:
Alex himself had 9 failed businesses before focusing on just one, which then grew to $4.5 million per month.
Actionable things mentioned:
Pick the top 1-2 high-potential opportunities you already have and cut out the rest. Resist new distractions and get leverage in your core focus area before expanding.
Best quotes:
“You keep fighting the same boss and can’t learn the lesson.”
“Anything can become big with time when you line all actions to a single outcome.”
“Most entrepreneurs solve an emotional need by quitting, and then keep doing it.”
The Boring Secret to Getting Rich Quick by Alex Hormozi
Hormozi explains that doing the same activity but improving it over time (getting better) provides real leverage, since you get exponentially more results for the same input. But most people want quick wins so they neglect incremental improvement.
Key Takeaways:
- Getting better at one thing gets you leveraged results.
- But improving takes consistent boring work that people avoid.
- Small improvements compound over time into giant wins.
Fun fact:
It takes 20x more work to create a book that’s 9.5/10 quality rather than 7.5/10, but leads to 1000x more sales.
Actionable things mentioned:
Identify 1-2 aspects of your business to start optimizing and testing for incremental gains week after week. Commit to boring but essential improvements.
Best quotes:
“Better gets you more for what you put in. Better is leverage.”
“Better comes from boring.”
“Opportunities are missed by most people because it looks like work.”
Mastering Leverage: Unlocking Your Hidden Potential for Outsized Returns
Alex argues that sustained and obsessive focus on one main business or skill over many years is required to achieve outrageous success. Having multiple projects prevents true leverage. As examples, he points to billionaires who focused on one narrow niche.
Key Takeaways:
- Trying to do multiple businesses ensures mediocrity in all.
- 10 years focused on one skill makes you unreasonable good at it.
- Saying “no” to new opportunities is what enables growth.
Fun fact:
Alex went from broke to $1.5 million per month in 12 months after firing employees and exiting side businesses to focus on one core business.
Actionable things mentioned:
Consolidate your side projects and commit long term to maximizing leverage in just one main business or skillset. Cut ties with anything distracting focus.
Best quotes:
“Doing lots of different things for short periods ensures you don’t see success.”
“10 years focused on one thing makes you unreasonably good at it.”
“Saying no to the ‘woman in the red dress’ is what grows it.”
People Mentioned and Context
- Elon Musk – Added $140 billion net worth in 2022, mentioned as hardest working man today based on outputs.
- Diane Hendricks – Owner of ABC Supply roofing company, worth $11 billion. Mentioned as example of billionaire through focus on just roofing.
- Bill Gates – Grew wealth slower than Elon Musk. Mentioned as comparison of value creation.
- CEOs of McDonald’s, IKEA, Ford, Motorola, Yahoo – Combined income less than Alex Hormozi. Mentioned to emphasize Alex’s success.
- Jim Walsh – Had a $26 million supplement company. Alex started a side project instead of focusing on growing it more.
- Alex’s CFO Suzanne – Says every business has problems, need to push through. Quoted about challenges being omnipresent.
- Construction business owner – Tried to expand into multiple areas instead of focusing on most profitable roofing. Cautionary tale of lost focus.
- Friend with many side projects – Had many businesses but spread too thin. Alex advised he focus on most profitable one.
- Leila – Alex’s wife. Advised him to focus on most profitable business gym launch instead of other projects.
Brands Mentioned and Context
- McDonald’s – Global fast food chain. CEO income compared to Alex’s revenue.
- IKEA – Furniture retailer. CEO income compared to Alex’s revenue.
- Ford – Auto manufacturer. CEO income compared to Alex’s revenue.
- Motorola – Electronics and telecom company. CEO income compared to Alex’s revenue.
- Yahoo – Web services and media company. CEO income compared to Alex’s revenue.
- ABC Supply – Roofing materials distributor. Owned by billionaire Diane Hendricks who focused just on roofing.
- Gym Launch – Alex’s supplement company making $26 million per year. Advised by Leila to focus on it instead of new projects.
- Acquisition.com – Alex’s current company, mentioned as having free courses.
Websites Mentioned and Context
- Acquisition.com – Alex’s current company, mentioned as having free courses.
- Forbes – Mentioned for their self-made women list, which highlights Diane Hendricks’ roofing focused wealth.
- Instagram – Mentioned as a platform where people boast about working hard.
- Amazon – Implied comparison for book quality ratings on a scale of 1-10.
Tools or Tactics Mentioned and Context
- Leverage – Getting more output from the same input. Increase by improving efficiency or results of each unit of work.
- Measuring work by outputs/time – Assess your real “work” based on outputs generated per minute of time spent.
- Trading time for high value activities – Audit how you spend time and shift to activities that produce more value per minute.
- Focusing on one thing long term – Pick one core skill or business and commit to it long term before expanding.
- Incremental improvement – Optimize and test small changes consistently to compound gains over time.
- Role playing with sales team – Practice sales conversations daily to improve skills.
- Split testing – Test changes to landing pages, emails, etc. weekly to boost performance.
- Automated lead follow up – Use CRM and workflows to call leads faster.
- Improved lead quality – Take more time to find better prospects to get higher leverage.
- Creating leverage in offers – Bundle products/services to provide higher value per dollar.
Books mentioned
There were no specific book titles mentioned
And there you have it folks, the Alex Hormozi cliff notes edition! If you made it this far, you now know that leverage is the name of the game.
Focus and incremental progress are the not-so-sexy secrets to building real wealth. Alex Hormozi cliff notes like this speech gives us that swift kick in the pants we need.
It’s time to get focused, get leverage, and get paid. Don’t let shiny new objects distract you. Stare down the seductive woman in the red dress. And work smarter, not just harder.
Alex Hormozi cliff notes provide that dose of inspiration combined with an urgent reality check. Hopefully you feel both motivated and uncomfortable after reading this. Time to take action!
The world needs more Alex Hormozi cliff notes speeches. His advice may sound blunt, but it works. Now get out there, be boring, and build your money-printing empire!
Pablito
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